This article (and video) was written by Larry Witzel, President and Owner of SermonView and Evangelism Marketing. You will definitely want to click on the link and read the whole article:
“Today, I’m going to dive into the psychology of Adventist evangelism. Specifically, I’m going to share some of the research about cognitive dissonance that I’ve uncovered in my PhD studies, and I’ll look at how we can use this in our evangelistic practices.”
“For several years now I’ve wanted to develop a framework for innovation in Adventist evangelism. I want to find a way to take all the incredible creativity and passion found in churches across the NAD and harness that in a way that actually propels effective evangelism forward for all of us. As I’ve worked on this, I came to realize that I need the academic rigor of a doctoral program to actually develop this. So last year I started working on a PhD in strategic media at Liberty University. As I’ve looked at the range of communication theories, I’m beginning to see how many of them apply specifically to our evangelistic practices in the Seventh-day Adventist Church.”
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